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This Has Been Another…Social Media Moment!

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I’ve been using Aramex’s Shop & Ship service for quite sometime. Essentially, this service opens up lifetime mailboxes in the US and the UK for your online shopping needs. Instead of paying a ton on international shipping and waiting for months until your receive your shipment in the Middle East, it only takes a week to 10 days tops with a fraction of the price. Services like these are not perfect as there tend to be a few resolvable screw-ups from time to time. I encountered a recent one which has been resolved uniquely; through their online chat service.

Basically, there was a UK shipment that got delayed for more than two weeks, with no sign of any notifications. Usually, things like these are resolved by phone, but Aramex hasn’t been answering for some reason. I clicked on the live chat service, expecting little to no help whatsoever. After a few minutes of waiting, I got the surprising yet typical greeting, “Hello, this is Ahmed from Shop & Ship. How can I help you today?” Started writing my problem, and lo and behold we began a back and forth conversation on where did this all start. Apparently, Aramex slightly changed the method of filling in your mailbox address. It’s also recommended to write the name next to your mailbox number just in case the shipment gets lost in the frenzy. Most of the time, Aramex are lenient about which name the package is addressed to, but at times ‘security’ checks in and they refuse to send packages that have other names on it unless you confirm it. So all I did was give the guy my tracking details, and he promised that the matter will be resolved in 24 hours. Everything is now ship-shape.

The point of this post, you ask? Social Media is extremely important nowadays, and it’s situations like these which make me appreciate it more and more. I have a friend (you readers may know him as the infamous blogger DaBloog) whose experimenting with social media marketing under his own company (eDesign), managing Facebook and Twitter sites for other companies such as Mercedes-Benz’ KSA branch. His stories about these experiments also have me excited for the future of social media marketing in the Middle East.

I’ve been encouraging our boys at Project COE to use our social media windows more, but by far our most popular one is our stagnant YouTube page. We should focus on Facebook, Twitter and Digg, too…but being the lazy bums that they are, I’m the only one who manages all three pages. In fact, I even created and synced them from scratch!

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